Live-Streaming Finding a Home With Music Festivals
With the soaring prices of concert tickets rising at a constant pace year after year, music fans are finding other ways to see their favorite band or artist live….through streaming services.
Here’s the kicker: It’s Free.
The Austin City Limits Festival will be broadcasting 130 bands live from YouTube. Just a few years ago, getting an artist to be a part of a live stream was like talking to God. Now, it’s easier than ever. The Austin City Limits Festival will live stream bands such as RHCP, The Black Keys, Jack White & more.
This year marks the very first year that big festivals have made a serious effort of broadcasting live streams to people who cannot attend.
How serious? Well, you did see Tupac Shakur rise form the grave and give a solid performance at Coachella right? That was live-streamed and became the most talked about performance out of the festival worldwide.
Here’s Delta Spirit, who will be part of Austin City Limit lineup, two cents about live-streaming concerts:
"It’s never going to equal seeing it live. But it’s cool that it engages more people. We’re a generation of content, aren’t we? We love to fill up our days with as little space as possible."
Of course, promoters are not trying to exchange the live experience with live-streaming because really, they don’t need to. The live experience is still the choice. I mean, how can you enjoy performers like Weezer, Lady Gaga, and others through a live-stream? It just can’t be the same. There’s also still a ton of artist and bands out there that refuse to be live-streamed. Furthermore, ticket sales are still selling out at record pace, especially if the artist or band is a big draw.
Currently, live-streaming numbers are in the millions as opposed to being in only the thousands a few years back. The time interval has also increased in the number of minutes and hours for live-streaming viewership. Technology and speed of streaming obviously also has huge impact on live-streaming.
Here’s Chris Roach, head of business development for AEG Digital Media:
"We’ve seen the average view time is over an hour in one sitting. That’s a pretty engaged eyeball for an advertiser to put their dollar against."
Indeed, it is.
So are you all for live-streaming? Seems real convenient to me, especially in this economy.